Pharmacists Mutual Unveils New Logo, Tag Line, and Vision for the Future

Algona, Iowa – July 20, 2017 – Pharmacists Mutual Insurance Company, a nationally recognized leader with a century-long legacy in the insurance and risk management market, today announced its new vision and tag line: “Tomorrow. Imagine That.” With this comes a planned refresh of the company’s corporate logo. Members and employees will begin to see the new logo revealed across print and digital platforms, with the rollout process slated for completion in 12-18 months.

To streamline and simplify the company’s expansive product line, a single unified brand “Pharmacists Mutual” will soon encompass PMC Insurance Solutions. While the company is launching a fresh new look, members will still enjoy the same great service and products they have grown to expect.

“We have been around for more than 100 years, we are incredibly proud of that legacy, and want to build on it,” explained Melissa Jostand, Assistant Vice President of Marketing at Pharmacists Mutual Companies. “Our new corporate logo and tagline tie our past to the present with a glimpse into the future.” The company chose a modern sunrise concept paired with an energetic orange accent to signify progress. The company’s traditional blue color is also being retained as a connection to its longstanding history.

This planned new logo improves upon its current logo, which has not been updated for more than 30 years.  The company wants to create excitement for the future and appeal to its new generation of members.

To preview the new logo, visit Learn more about Pharmacists Mutual Insurance Company and its full product line at

About Pharmacists Mutual Insurance Company

Pharmacists Mutual Insurance Company is a nationally recognized leader in insurance and risk management spanning professional, commercial, personal, and life products. The company is rated Excellent by A.M. Best for property and casualty insurance and is also in the Wards 50 group of top performing companies in 2016 and 2017. Pharmacists Mutual Insurance Company employs nearly 300 professionals through its operations in 50 states, the District of Columbia, and Puerto Rico.